FREE CONTRACTOR PLANNING TOOL
YOUR CALENDAR,
EMPTY. FULL.
Know what it takes to fill your calendar.
Work backward from the jobs you want. Build your target for leads, estimates, and ad spend with the free contractor leads calculator.
YOUR LEAD TARGET
To keep 3 crews on track for 15 jobs a week.
47 leads × $15 per lead = $705 in planned ad spend.
A little more clarity.
WEEKLY VIEWFor comparison: 5–15% of revenue is $1,275–$3,825 per week. This range does not change your calculated plan.
$102,000 monthly revenue ÷ $65,000 per rep = about 1.57 reps of capacity. Rounded up to cover the target. Based on your selected monthly planning period in both views.
Above the 10–20% target on these assumptions.
Uses 50% operating costs, 10% commission and 0% additional costs. Advertising is deducted once. Before taxes and any expenses not entered.
Choose “Save as PDF” in your print dialog.
BUILD YOUR SLOW-SEASON AD FUND
Set aside each month for 6 months.
A budget to prepare for.
This is an advertising reserve for your full slow-season job target. It doesn't include payroll, materials, or other operating reserves, and it doesn't guarantee those jobs will book.
Choose “Save as PDF” in your print dialog.
LET'S TALK ABOUT YOUR PLAN
TURN YOUR NUMBERS
INTO YOUR NEXT MOVE.
Bring your website and the kind of jobs you want more of. We'll look at your market, your ads, and your landing page, then tell you where we'd start.
Open the ATTN calendarFROM A CLIENT
What happens
after the lead?
We’ve been using Attention Company for about a month and have already closed several leads.
Jeff Iannamico
Phantom Wash Pros · Google review ↗
THE SYSTEM
From the first click
to a booked job.
We build the path to an inquiry. Your crew takes it from there with the call, the quote, and the work.
- Get seen
Meta ads
Show homeowners nearby a service and an offer they can understand at a glance.
- Get the details
Landing page
Give that service its own page with photos, proof, and a short estimate request.
- Know who to call
Lead notification
Send your team the contact details and the job they asked about when the request comes in.
- Get it on the schedule
Booked
Your team calls the homeowner, quotes the work, and books the job if it’s a fit.
- One offer for each service
- From ad to estimate request
- See where the leads came from
LEAD NOTIFICATIONS
Know who
to call.
ATTN builds the ads, the page, and the lead alerts so you can get back to the homeowner while the job is still on their mind.
Example lead notifications. These illustrate the experience and are not live inquiries.
THE MATH, MADE SIMPLE
Start with jobs.
Work back to leads.
Crews × jobs per crew
= your job target
Jobs ÷ estimate close rate
= estimates needed
Estimates ÷ lead-to-estimate rate
= leads needed
How to use these numbers
Use completed estimates. If you track scheduled appointments, account for no-shows when setting your lead-to-estimate rate. A lead, an estimate, and a sold job are three different stages.
Allow for real-world variation. Jobs, estimates, and leads are rounded up in sequence to create whole-number targets. Ad spend uses the rounded lead target × your cost per lead. Revenue uses the rounded job target. Weekly and monthly rounded totals can differ slightly.
Use one lead source consistently. The advertising plan assumes all target jobs come through the lead funnel entered here. For paid leads only, enter the job capacity you want paid leads to fill after referrals and existing work.
Revenue isn't profit or cash collected. All figures are USD planning estimates based on your inputs. The default monthly view uses four weeks; choose an average calendar month in the advanced settings.
FROM THE CLIENT INBOX
Business owners
getting leads.
The messages and reviews behind the claims.
“We've been using Attention Company for about a month and have already closed several leads.”
“Easy to work with (excellent communication) ... Results are phenomenal and fast.”
“He spends one-on-one time with you and caters the Ads to your business.”
Bayside team photo; Nick is not individually identified.
“… helped our cleaning company get lead cost down and communication was great!”
“Super attentive and responsive. He's been in the business for a long time and understands the ins and outs and intricacies that go along with it.”
“He's knowledgeable, responsive, and actually takes the time to understand your business instead of treating you like another number.”
“… did a great job helping out my company.”
“… really helped our wash company get consistent work!!! Highly recommend!”
“… has consistently exceeded our expectations and is killing it for us.”
Individual client experiences. Results vary.
Read the original reviews ↗Start with a free 30-minute review.
